Bend in the Weather

(Content removed)

Those after the blacklist may find it at either Wikileaks or google for the list.

With the Arias for 2008 already getting plugged by Channel 10, one has to wonder if this year they'll be as 'smart' to try subliminal advertising throughout the coverage this year.

Many of you may have found you got the munchies for Chupa Chups or even KFC. Throw in a batch of adverts also for Telstra Bigpond, Olay, Big W and Toyota (and "oh what a feeling!") during last years Aria Award ceremony.

The ACMA took their sweet time deliberating over the issue, and has ruled Channel 10's use of subliminal advertising during the 2007 Aria award ceremony was in breach of the code of conduct.

One has to ask - was this the only time they did it?

Was NoDoz advertisement used during the AFL Brownlow Medal Count? Is SingStar used during Australian Idol, and Jenny Craig and Fitness First during The Biggest Loser?

Don't stress, you can still jump in now and get your advertising lined up for the 2008 Arias

It's soooo reassuring to hear what Channel 10 has stated in relation to the finding:

• distribute the investigation report to relevant production staff (both in-house and external) to ensure that future productions of ARIA Awards are consistent with ACMA’s view;
  
• not use the same rapid cut use of sponsor logos for the upcoming 2008 ARIA Music Awards;
  
• use the finding as an example in regular code training sessions with staff, to ensure future compliance; and
  
• highlight the code clause in their external production agreements.

Hmm... great work their ACMA -- you've let them off the hook with no more than a wiggle of your index finger. No fine, no enforced 'apologies' on air. You really are a toothless tiger. You make the laughing stock we call the ACCC look like a bully by comparison.

I might try that the next time I'm pulled over for a breathalyser:

• I promise I won't drink that much again
  
• I really will leave the car home next time.
  
• Over beers next time re-enact the entire scene for all to watch
  
• I'll tell all my friends to do the same.
  

Can I also get off with a stern warning?

Strange that Ch10 thought it was fine, and all 'hip' to do ... particularly after it's a practice that's been frowned upon since the early '70s!
Did you really think it was all above board -- "Seriously 10"?