Like a screaming and kicking two year old being dragged through a shopping centre by the arm by a frustrated mother, the MPAA and RIAA appear that besides all the tantrums they have thrown over Internet users obtaining
their material; that the struggle is futile.
Statistics have been released for both the Movie and Music industry for 2008. Remember, the year the bottom fell out financially in the 4th quarter (when you think people would be dropping entertainment products before anything else).
The numbers are in... 2008 was the biggest year for both the
Music and
Movie industries. So much for Internet users destroying both industries as claimed by both bodies!
What the industry associations seem to slowly becoming aware of (and are appear quite scared of the consequences), is that former
consumers are turning into online
prosumers.
There is no need to run out and see that flashy new movie based on a slick TV advert. Most users wait for reviews, and even watch various trailers and snippets of the movies on
YouTube these days (before the MPAA jump up and down and it's pulled).
Likewise people have woken up that by using online music stores they can buy just the individual 1-2 songs they want and not an entire album that is normally full of 8-9 tracks that are crap.

(This isn't always the case, and I often purchase full albums). As a result album sales are dramatically down and have continued the slide since 2006. (Can anyone say iTunes store?)
With the issues of
DRM media, you'll see more people demanding non-restricted medium. Particularly with issues moving that same purchase between different players (ie: Car CD player, MP3 player, desktop computer). Why should a user need to pay for multiple copies of the same item. With the physical medium this isn't required.
It's great to see artists are jumpin onto digital downloads. (Examples that instantly spring to mind are
Monty Python with their own YouTube channel, and
Radiohead releasing their
'In Rainbows' album direct to listeners over the Internet.) Hopefully the industry-execs realise it's a brave new world and that their fat-cat style lifestyles are over. Every other industry has been shaken up by both computing and the Internet, why not entertainment?
The frivolous lawsuits these industries have waged over recent years against their actual
customers shows just how reluctant they are to move on. Is it a case they realise that the days of a big publishing house (Sony, EMI, Warner Bros, Universal, etc) are slowly eroding?
Sure distribution to cinemas for movies is still probably required, but the days of customers buying media (CDs or DVDs) is quickly disappearing.
For block-buster movies - I still love watching them on a big screen. But I would see probably 10% of movies these days in those red chairs and the remainder in the comfort and convenience of my home.
With Nintendo jumping on board and
announcing a Wii entertainment channel (named Wiinomia), on top of items like
Tivo - it's becoming common place. Users are already quite familiar with digital downloads for entertainment media (thanks largely to
Apple's iTunes Store).
So are you one that still buys CDs? Have you moved all your music across to digital libraries? (Personally I have bought music CDs, but very rarely play them, but use the ripped versions on my computer more than often. I often end up losing the CD and forgetting where I put them. They are
somewhere in the house.. but loading my music player on my computer or grabbing my iPod is so much more convenient).
Will we still see Music and DVD bricks and mortar stores in 10 years time?
Online services like
last.fm,
Jamendo,
MagnaTune have helped many budding artists get global recognition that traditional distributors haven't been able to provide. Interestingly, I wonder if there is a service similar to these for budding movie creators (besides YouTube)?
Hopefully more established artists currently under contract follow Radiohead's lead, and don't renew with their traditional labels and move to some of these new online distribution channels. It's a better solution for their fans, and likely to make them more revenues. (It's rumoured that Radiohead made $9mUSD from releasing his album directly to the public! - mostly by selling a limited edition of the album to fans). Quite clever!
Where do you see the entertainment industry heading? Will the public get more direct access to artists and do away with record and movie companies? Will we see the work of these large companies restricted in future to just promoting cinema releases and rock band tours?
Hold on to your hats, this game hasn't even started. What we've seen so far is only really like watching a New Zealand sporting team doing the
Haka. The real game hasn't even commenced! Expect the industry to play dirty holding onto whatever
perceived advantage they believe they have.
So far their
Artists Direct website seems nothing more than a propaganda website, whilst appearing to be along the lines of Magnatune and Jamendo to confuse end-users.

I guess the dirty tricks may have already started.